TOKYO: Sony Group Corp is launching a new gaming gear brand called Inzone, trotting out headphones and displays for the PC to try and expand its reach beyond the PlayStation.
The new brand is the Tokyo-based firm’s effort to capture a slice of the peripherals market, augmenting its plans to release more former PlayStation exclusives on the Windows platform.
Sony wants to signal to consumers that it’s making products and games that go beyond the scope of its console ecosystem and has been taking steps to grow its gaming empire to mobile and PC arenas in recent years.